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Social media in the B2B markets
A new poll by LePoidevin Marketing partner RSW/US indicates marketers are more likely to engage in social and mobile marketing themselves, than ask their agencies to perform these activities for them....
View ArticleFor best success, know your audience
Marketing is most successful when the efforts are directed at a specific group – single parents, engineers, company owners, etc. Many programs or projects immediately start in the wrong direction...
View ArticleMen are cheap…at least on Facebook they are
AdWeek recently published an article about a study indicating that “Men Are Cheap” when it comes to Facebook. While 58 percent of Facebook’s advertiser audience is female, the study revealed that males...
View ArticleDeliver on your promise
Yesterday, we gathered the staff over the lunch hour for a webinar that we believed to be a beneficial discussion on social media, but ended up turning it off after 10 minutes. Why, you ask? First,...
View ArticleA student’s perspective on Public Relations
The real world is rapidly approaching as I edge closer to my May 2014 graduation from the University of Wisconsin-Whitewater. Although I can say I am extremely scared for what is to come, I could not...
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Engaging fact
Here’s an interesting and useful fact to share from HubSpot. The post Engaging fact appeared first on LePoidevin Marketing.
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Facebook…still the social media leader
Grandma and grandpa…and apparently several of their friends…are using Facebook more than ever before. That’s one of the more interesting findings released last week from the Pew Research Center’s...
View Article7 Ways to Turn Your Website into a 24/7 Tradeshow
By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series 84% of all prospective customers check out a firm’s web site before they decide to do business. For a lot of businesses,...
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Uncovering the Secret to B2B Social Media Success
By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series By now, 84% or more of B2B marketers use some form of social media in their marketing efforts. Yet studies suggest social...
View ArticleMarketing To Millennials: Activating Fascination
What can I tell you about marketing to Millennials that you haven’t already heard, read or researched? Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the...
View ArticleSuccessful Tips for Marketers in a Digital World
The digital landscape is constantly evolving. To remain relevant, businesses and marketers, especially in the B2B space, need to constantly pay attention. What’s hot today could be gone tomorrow, and...
View Article4 Quick Social Media Shortcuts
Every week it seems like there’s a new social media platform, trend, or scheduling app. Social this, social that, social, social, social. Social media is unique because it changes as fast as consumers...
View ArticleSuccessful Tips for Marketers in a Digital World
The digital landscape is constantly evolving. To remain relevant, businesses and marketers, especially in the B2B space, need to constantly pay attention. What’s hot today could be gone tomorrow, and...
View Article4 Quick Social Media Shortcuts
Every week it seems like there’s a new social media platform, trend, or scheduling app. Social this, social that, social, social, social. Social media is unique because it changes as fast as consumers...
View ArticleB2B Marketing: A New Challenge Every Day
The other day I was driving my seven-year-old son to day camp and we were having our daily morning chat about what’s churning in his mind. Some days he’s asking how clouds are made, while other days...
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The Importance of Customer Reviews & Client Testimonials
Thanks to Yelp, Angie’s List, Glassdoor and others, customer reviews and client testimonials are the new normal in both B2C and B2B marketing. Well before they contact you, buyers are doing their...
View ArticleUsing Social Media Effectively
A lot of B2B companies see social media as an optional marketing strategy – a nice add-on if they have time. But those who view social media this way probably aren’t doing it very well. In today’s...
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